TGIF! Today we’re rolling out the red carpet for our newest bevy of designer engagement rings. We’ve added to our selection some gorgeous Ritani engagement rings!
Ritani is one of the newest high end designer engagement ring brands, stepping onto the bridal jewelry scene in 1999. This brand masters the art of designing the engagement ring online, handcrafting it, and sending it to your local store for you to swoon over in-person.
Special details like impeccable attention to the prong settings and accent stones make Ritani rings stand out. As is the gold standard, they’re made in the USA (in their New York workshop!)
Ritani gemologists create their rings in platinum, 18K white gold, 18K yellow gold, palladium or 14K white gold, so plenty of options no matter what look you want to achieve, or if you have any metal allergies (those alternative metals come in handy, especially for couples who may have a nickel allergy!)
Our limited selection of Ritani is all in 18kt white gold – just a sampling of the many fabulous designs Ritani creates! We’re also carrying only one of each style – once they’re gone, they’re gone! So if you see your dream ring today, don’t hesitate to start your hinting campaign.
RITANI Masterwork 0.48ctw Diamond Halo Engagement Ring
Ritani cushion shaped split shank halo engagement ring
Ritani. 86ctw cushion shaped single shank halo engagement ring
.50 ctw Ritan tapered diamond solitaire engagement ring
According to the NY Times,
“Brian Watkins, who worked at retailers like Blue Nile and Nordstrom before becoming Ritani’s president in 2011, said research showed that while increasing numbers of customers were starting their jewelry shopping online, only 10 percent of these customers closed their transactions over the web. Especially given the expense of the item, they wanted to touch and feel it before completing the purchase.”
Which makes sense to us too! We love meeting our customers face-to-face, after they’ve seen their dream ring on our Instagram, Facebook page, or Pinterest. And it’s why we offer a 30 day, no questions asked money-back guarantee to all of our out of state customers who want the benefit of trying on their perfect engagement ring in person.
And, with all eyes on the Millenial market as the newest generation comes of age, it only makes sense to cater the entire engagement ring shopping experience to the people buying most of the rings – our millenial customers. It’s part of the reason we knew Diamonds by Raymond Lee was so necessary. The rest of the reason? We simply need another showroom to hold the amazing selection of designer rings we’ll be carrying in the new store!