When it comes to selling jewelery, one of the most important aspects of grabbing attention for a new item or line of jewelry, is to have a stunning and eye catching advertisement. With the latest L’Odyssee de Cartier all of the elements of fantasy and fantastical imagery takes control of viewers imaginations and creates a…
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Michael Krzemnicki, director of the Swiss Gemmological Institute (SSEF), is warning the jeweler trade about a new, artificial unstable resin coating that is damaging conch pearls when applied. The damage done to the pearls is devastating and practically irreversible. Upon examination of some contaminated pearls, Krzemnicki noticed that the pearls were covered with whitish crust.…
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Swiss watchmaker Jaeger-LeCoultre is promoting its new “Reinvent Yourself” video featuring brand ambassador Diane Kruger. This video is unique in that it is including original, interactive features that give viewers exclusive information behind the making of the film. These “hot spots” educate consumers on products offered by Jaeger-LeCoultre while building brand trust. Attracting Attention The…
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Colored diamonds are a promising – not to mention fun – alternative form of investment. If you are uncomfortable with the risks that the stock market poses or tired of its ups and downs, then you might be interested in colored diamonds. They have historically been more stable than the stock market, and they offer…
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Chanel’s Camellias never disappoint. The captivatingly bright petals of these pink and orange beauties though? Mesmerizing. We simply cannot stop staring, and we’re well accustomed to the distracting beauty of Chanel fine jewelry and watches. This sorbet colored dream had us perusing our own showcases for a pink and orange fix. Luckily, our selection of…
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Gold has long since dropped from the historic highs of $1500 per ounce but does that mean that the price of diamonds will be next? With most drops in the price of precious metals, the price of other precious materials does tend to fluctuate a bit. The price of diamonds however, is a rather constant…
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Selecting Quality First There are many excellent options when one seeks to purchase fine jewelry. With the investment involved, however, it is important to pay attention to three factors. First, always purchase valuable jewelry from a reputable source. There are many ways dealers without an established reputation can affect the ultimate value of your purchase.…
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February’s biggest day has just passed, but signs of love on things we love aren’t going anywhere. This month’s must haves revolve around all things sweet. Sweet kisses, sweet colors, and sweet luxury timepieces. Not to mention some of our favorite accessories and clothes getting a Cupid themed makeover. February shines with Chanel, Cartier, Equipment,…
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Feature Friday is Fashion Friday and TGIF! We’re featuring one of our favorite pieces from the showroom fashioned two ways for whatever your weekend holds. It’s always a great start to the weekend when we’ve got a huge new gem in the showroom. This week we can’t stop staring at our latest emerald acquisition. This…
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There is nothing like looking in your jewelry box and seeing a large, shiny diamond ring, is there? Well, maybe if you had a diamond ring that was so big it would not fit in your standard sized jewelry box! Bernie Robbins, a Philadelphia jeweler, recently sold a ring that had a 30 carat diamond!…
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Have you ever thought to yourself: “I sure could use a meteorite Rolex”? That is, a Rolex Day Date Masterpiece with a dial crafted from actual meteorite (from space). In case you hadn’t, Rolex would like you to take into consideration this foray into deep space luxury. The first thing that grabs your attention, is…
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Some people have the knack for jewelry shopping—and some just don’t! While shopping for jewelry is generally a very personal gift, it can be done. It doesn’t have to be daunting, as some of these tips will help you through the process of finding awesome jewelry for a loved one! Diamonds may be a girl’s…
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We just had a major realization: today’s happy hour is the last Thirsty Thursday of 2012! And while visions of sequined dresses and bedazzled Jimmy Choos dance in our heads, it’s champagne wishes and champagne cocktails that have us most captivated. A sparkling glass of fizzy goodness, compliments of Martha, pairs pretty darn fabulously with…
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This week’s watch is jaw dropping. The Vintage Rolex Super Presidential 18048, affectionately referred to as the Super Prez by watch aficionados, makes a big statement. This vintage model Day Date would be special enough with a 5 million serial, but some added diamonds take it to the next level. The Super President we just…
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It’s early evening here in our little slice of paradise, and so far so good. The end of the world still has several hours to come to fruition though, so we aren’t taking any chances. Here in the showroom we’ve sampled all the lovely goodies our wonderful customers have sent like there’s no tomorrow! We…
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