When it comes to diamonds, a wealth of information is available at your fingertips. And it’s a good thing, considering they are simultaneously the most popular gemstone and the most difficult to shop for. We aren’t shy about sharing how to get a great deal on a diamond, nor so we have any issues telling…
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Does a diamond need a certificate? It’s a question we’re asked with growing frequency. Our shoppers are smart – and after learning the 4 C’s, they’re ready to dive headfirst into diamond shopping. Because most of our customers now come in ready with some sort of education, they’ve also more than likely read up on diamond…
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When it comes to the 4 C’s of diamonds, we’re quick to add a 5th C to your vocabulary list – certificate. It’s a factor in diamond shopping (and, of course, grading) that warrants discussion, but often gets passed over to focus on the nitty gritty of the traditional 4 C’s. This is because not…
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Selecting an engagement ring is a huge decision, second only to deciding to pop the question in the first place. If you are about to ask the big question, or trying to steer him in the right direction, consider these tips when shopping for an engagement ring. Count your pennies: Before you start shopping, set your…
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When you’re engagement ring shopping, you want to get the best deal possible, right? And you should want to make it as easy as possible too. Well if you want both, you have a new slice of the internet in your corner. The blog Beyond 4 C’s covers the ins and outs of diamond shopping…
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Alright, we’ve already covered diamond carats and diamond cut, today we’re back with everything you need to know about diamond clarity. Diamond Clarity is determined by the presence or absence of flaws in or on the diamond. The rarest of diamonds have perfect clarity, and are internally and externally flawless. The majority of diamond have some degree of…
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The purchase of diamond jewelry often not only marks a great milestone in life, but also represents one of the larger financial outlays most people will make for a single item. It makes sense that most purchasers of diamonds would like to know exactly what they are getting. While a diamond may appear beautiful enough…
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Last fall, Rapaport (the online diamond marketplace) banned EGL certified diamonds. What are EGL certified diamonds? They’re diamonds graded by the European Gemological Institute, one of the handful of diamond grading labs. These labs exist to certify diamonds based on grading criteria including a variety of factors, but primarily the 4 C’s: Cut Color Clarity…
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One of the most frequent questions we get on our Facebook page is “How much would this cost with a __ carat diamond?” It’s usually in reference to one of our s-t-u-n-n-i-n-g Verragio, Uneek, or Gabriel & Co. engagement ring mountings, all of which are set with cubic zirconia until they are purchased. Though occasionally…
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If you’re not shopping for an engagement ring this holiday season, there’s no reason you should avoid the jewelry store. A sparkling gift is a sure favorite, any year, and a diamond bracelet is one of the most perfect, universally pleasing gifts you can buy. Any woman adores a new diamond bracelet, and it’s a…
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If you’ve started engagement ring shopping, or “engagement ring browsing”, its precursor, then you know your options are basically infinite. No longer are your choices relegated to yellow gold or white gold for your solitaire. Now, you can have any configuration you’d like, including aforementioned solitaire. And it doesn’t even have to be a diamond.…
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When it comes to buying an engagement ring, there are plenty of helpful guides for how to buy a diamond. We’ve written extensively about the right way to go about things. But what about the wrong way? Here are our Top 10 Don’ts for buying an engagement ring. 1. Don’t expect to pay pennies on…
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A pink diamond is not often the first thing that comes to mind when someone asks about a luxury jewelry piece. However, when that colored diamond is the Sotheby’s Pink Diamond that just sold for a cool $17.8 million, pink becomes fashionable in the high end circles. For comparison, a blue and pink diamond ring…
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Welcome back, readers! Today, our GIA Graduate Gemologist, Richard Resnik, is sharing his thoughts on the misinformation game some jewelry retailers play. Because we’re both a brick & mortar jewelry store and one of the nation’s largest online jewelry retailers, we’re in a unique position of seeing the pro’s and con’s of each side of…
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There is a reason why cats like shiny things: shiny things are cool. The same can be said for people’s attraction to diamonds. Whether it’s the savvy marketing campaign that has positioned the diamond as the quintessential indicator of undying love, or the opulence that is associated with the gemstone, diamonds have seized our popular…
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