Just in time for the opening of the Formula One season this weekend, luxury watch maker TAG Heuer has announced the renewal of their partnership with the McLaren racing team. It is not exactly a surprise as the two have been paired for an amazing 28 year run. The announcement was made at the Geneva…
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Fine precision automobiles and fine precision timepieces have been married in marketing for decades. Hublot has taken advantage of this symbiotic relationship between watches and cars by teaming up in the past with Italian automaker Ferrari. Not a bad partner. The first year of the relationship with the Scuderia Formula 1 team has proven to…
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Fine automobiles and fine watches have gone together for decades. Well, now the greatest Formula 1 driver of all time has launched his first collaboration watch. Seven time world champion Michael Schumacher has made official his relationship with Swiss watchmaker Audemars Piguet recently by introducing the special edition Royal Oak Offshore Chronograph. It apparently wasn’t…
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TAG Heuer Tag Heuer is a Swiss watch manufacturer. The brand specializes in production of luxury time pieces that distinguish with their performance and appearance. Despite the great design of all watches, the best advantage of Tag Heuer is the quality and capability of their products. We shall also say that they are the first…
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