Fine precision automobiles and fine precision timepieces have been married in marketing for decades. Hublot has taken advantage of this symbiotic relationship between watches and cars by teaming up in the past with Italian automaker Ferrari. Not a bad partner.
The first year of the relationship with the Scuderia Formula 1 team has proven to be such a success that Hublot is now embracing the team further. The Hublot name will not only appear larger and more often on the team’s car, uniforms and promotional materials, but each and every member of the team will be supporting the Hublot name. By every member of the team we mean EVERY member. This not only includes the driver’s but the mechanics and management team.
Hublot was already the “official” timekeeper and watch of the Ferrari, now this extends the brand even further. The first year saw Big Bangs in titanium and Magic Gold. This was the first ever scratch-resistant 18-carat gold watch created by Hublot. This new agreement will help promote the brands Big Bang Ferrari Red Magic Carbon. This features an unalterable Ferrari red carbon crystal, which of course is the automakers famous color. There are only 1000 of these individually numbered watches available.
For its part Ferrari has helped sell out special events and limited edition watches for Hubolt in the past, so it is no wonder the luxury timepiece manufacturer wanted to increase its involvement with Ferrari and the Scuderia team.
Red and fast, Hubolt and Scuderia will be racing together to continue to build their brands.
Raymond Z for Raymond Lee Jewelers, premiere fine jewelry and luxury watch boutique and buyer.
Hublot Sponsors Scuderia Ferrari Team Hublot Lakers Now Official Time Sponsor Hublot Adds Three More to its Ferrari Fleet