If a brand is the very essence of class and elegance, it takes a truly creative concept to use it with another product. When two such brands combine to launch a new product, that is branding power at the zenith of a marketer’s lifework. To make it an even greater achievement, add an exotic and…
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Fine precision automobiles and fine precision timepieces have been married in marketing for decades. Hublot has taken advantage of this symbiotic relationship between watches and cars by teaming up in the past with Italian automaker Ferrari. Not a bad partner. The first year of the relationship with the Scuderia Formula 1 team has proven to…
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Classy men love classy watches—and classy cars. How about a watch to match your ride? When status quo is on the line in the world of luxury cars, you’re no one until you have a watch to match your upper-echelon status. Check out the fully redesigned 2013 Mitsubishi Evolution XI. Incorporating some of the vehicles…
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Earlier today we felt the need for speed with our auto inspired watches, and it seems like we haven’t quite gotten rid of our speedometer bug. But after perusing some of the finest luxury watches inspired by luxury wheels, where do you go for even more chronograph meets speedometer goodness? Up, the answer is always…
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Nothing says luxury watch quite like the name Hublot. Hublot, a Swiss watch maker, has always been a source for the rich and famous to get watches that are stylish and luxurious. In August 2012, Hublot — which once released a watch that was valued about more than $5 million — announced it would continue…
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