There is a reason why beer and auto ads reign right before, during and after the Superbowl. Sports have always been a target for brands. Athlete watch ambassadors take that concept to the next level by personalizing and linking their jewelry to specific professional athletes and showering the whole “game plan” with a prestigious appeal.
Tennis superstar Novak Djokovic has established this ambassador-friendship with Audemars Piguet along with Lionel Messi, one of the world’s best soccer players, and LeBron James, a favorite celebrity around the Boca Raton area. Caroline Wozniacki, former world No. 1 by the Women’s Tennis Association, teamed up with Rolex and became an official ambassador for the luxurious brand. Fellow tennis star Ana Ivanovic (below) also joined Rolex. Together with Roger Federer, Rolex has an entire team of ambassadors to uplift the already established brand’s class position, breathing the cool and glamourous aroma of victory.