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Tag: millennials

Millennials ARE buying diamonds

Why Millenials ARE Buying Diamonds

By now, most people in the jewelry industry have heard about – and some even read – The Economist article. Tone-deaf and befuddling-ly obtuse as it may be, it sent a minor ripple of panic throughout the jewelry world. Why aren’t Millennials buying diamonds? Well before everyone goes full Chicken Little, we’d like to counter:…
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Simon G. Engagement ring in rose gold

Do You have E-Ring Information Overload?

Well, do you? If you’ve searched “engagement rings Boca Raton” so often your Google predictions complete the phrase before you start typing, you may have it. If you can recite the FIVE C’s of diamond shopping from memory, with detailed explanations, you may have it. If your secret Pinterest boards are categorized by diamond shape…
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