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History of the 4 C’s

According to Lord Tennyson, “In the Spring a young man’s fancy lightly turns to thoughts of love.” For many, the next step in this sequence of romance is learning about the facts of life – or at least the 4Cs of diamonds. When an individual inexperienced in this modern expression of love walks into a […]

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Science Explains Why Diamonds are a Girl’s Best Friend

There is a reason why the phrase ‘diamonds are a girl’s best friend’ has stuck in American popular culture for decades now. It is commonly seen in many advertisements and most people seem to instantly understand the meaning behind the phrase. But some researchers are starting to suggest that it may have some deeper meanings […]