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More Shoppers are Buying Jewelry for the Holiday Season

By now, you’ve probably noticed that the usual mall stores are running nearly the same ads on TV enticing buyers to flock into their stores this holiday season.

According to an article on Nationaljeweler.com, “Twenty-two percent of consumers say jewelry is on their shopping lists this holiday season, the highest amount since 2007, the National Retail Federation (NRF) reported in its Holiday Consumer Intentions and Actions Survey.”

While we’re all fans of precious stones and metals accessorizing and adorning our wrists, necks, and fingers, jewelry is one of the best gifts to show a loved one that you care.

Jewelry is also up a few rankings on the gift hierarchy this year: just behind clothing, gift cards and toys. But shoppers are poised to spend a bit more money this year than in the past and have a tendency to look toward the internet for inspiration this holiday season.

Checking out the Facebook or Pinterest of a loved one is a great plan! Women have a tendency to re-pin all of the fascinating styles and jewelry posted by others in their network that they love!

“Advertising circulars (36 percent), television (35 percent), friends and family (40 percent) and catalogs (34 percent) also will influence shoppers purchasing decisions…” according to the same article on Nationaljeweler.com.

Many retailers are also winning over savvy shoppers with a plethora of deals. Raymond Lee Jewelers, for one, has a huge inventory of low-priced, pre-owned gems, gold, and watches available online. Discount retailers have extended the deals past Black Friday and Cyber Monday, too, bringing in the most shoppers.

If you’re the kind of shopper who has to give the best-of-the-best, gift-wise, check out some affordable but awe-inspiring jewelry collections this holiday season. Not only is it a great way to tell someone you love that you care, but the gift will be appreciated for years to come.

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