Coming in 2015: Hard Luxury
A traditional description of vintage watches and high end jewelry, the buzz word in 2015 fashion and international vogue culture adopts the term hard luxury. The lead inaugural conference title signifies a step forward representing relevant industry impact for Vogue international media, Vanity Faire and GQ, as well as other interests. The Title of this highly anticipated, conference, of coarse, is “Hard Luxury”.
Nicholas Bos, CEO of Van Cleef and Arpels, Antoine Arnault, CEO of Berluti, and Johnathan Anderson, J.W Anderson founder and Creative Director at LOEWE, will be among the 16-plus CEO’s, VIP’s, and Corporate Presidents, top level industry thinkers selected as the luxury fashion and design industry’s prized guest speakers for this year’s conference.
Catching the attention of every luxury conference in the luxury fashion industry, this new addition to the worldwide venue is set to change the industry, including wearable technologies, high-end watches, luxury jewelry, fashion and luxury leathers, moving forward. The 2015 Conde’ Nast Luxury Conference, in partnership with Swarovski, is to debut at the globally esteemed venue of Palazzo Veccheo, in Florence, April 22-23.
This 2-day event will address critical topics that concern the younger consumer’s new attitude in our changing world of luxury. Some topics, surrounding the potential of digital technology and social media, being discussed with many of the fashion industry’s forward thinkers of our time will include:
- modern and “hard edged design for jewelry, luxury watches and luxury goods
- how new technologies are re-shaping how luxury and fashion industries operate
- connecting with the younger consumer
- battling for a share of the luxury consumer’s wallet
- the role of social media in luxury
Additional speakers are being lined up from high technology industry developments such as wearables and the newly released Apple Watch. This segment is considered a major concern in the luxury fashion industry and specifically interests concerned in the $20 billion dollar Swiss watch industry.
The chairman and chief executive of the Conde’ Nast International Publishing House said, “The Condé Nast International Luxury Conference will animate our brands in a new way, bringing together top luxury players in a stimulating event to provoke new thinking, forge connections and make things happen. It will be a ‘must’ rendezvous for luxury business.”
From high-level meetings, events and Vogue feature articles, the best know fashion journalist in the world, Suzy Menkes, Vogue’s exclusive international editor, has been intertwined with the hottest new wearable technology breaking the market today. Vogue China was the first fashion title in the world to style the Apple Watch on its cover. “The November 2014 issue feature of model Liu Wen wearing the device in an iconic moment when fashion meets tech.”
Teen Vogue Media has a finger on the pulse of the crowd of teens with more money to spend that most other U.S. economic groups. The new burst of wearable technology will be a considerable movement in the world of teens and young adults. This conference has the potential to move forward thinking luxury entrepreneurs into the markets where teenagers commonly spend all their time, social media.