As of June 17th, Longines has secured a new ambassador for the up-and-coming advertising campaign, “Elegance is an attitude.” Simon Baker made his debut at no better suited venue, Chantilly Racecourse– stomping grounds that follow close to the heart of Longines, because this racecourse is home of the Prix de Diane Longines race. Simon Baker is popularly known for his role as Patrick Jane in The Mentalist series. The Australian actor showed during his first photo shoot just how well he embodied the values of the Swiss luxury watch brand. As he was photographed on the set, Baker showed to be very comfortable at the course, while showing the utmost of professionalism.
The campaign, “Elegance is an attitude,” plans to convey Simon in three different settings where this slogan is put into action. This first photo shows Longines’ appeal to the equestrian community, as the brand is involved with this sport. Photographed with Chantilly, a thoroughbred racehorse, Simon Baker proves to be the man for the brand as his attitude of elegance somehow radiates from the photo.
With the other photoshoots still under wraps, we are anxious to see Baker in his future works with Longines. A couple pieces from one of the elegant collections, Longines DolceVita, are shown below.
“An Ode to Contemporary Elegance”
Longines DolceVita Womens Longines DolceVita Mens Quartz
Alyssa R for Raymond Lee Jewelers, premiere fine jewelry and luxury watch boutique and buyer.