One of our favorite luxury watch brands, Jaeger-Lecoultre, is going good again. You know we love to see fellow jewelers and watchmakers giving back to causes they believe in, and Jager LeCoultre has a long history of corporate giving. After supporting the RED foundation for a Sotheby’s fundraising auction, JLC is turning its gaze towards a cause that hits close to home: Ovarian cancer.
Philippe Bonay, president of Jaeger-LeCoultre North America – who watched his own mother fight ovarian cancer – said, “We could not be more proud to associate our name and our efforts in raising awareness about the ‘silent killer’ alongside the Ovarian Cancer National Alliance.”
The famed watch brand will raise awareness wight he help of photographer and watch lover Howard Parr. Parr also has been affected by Ovarian cancer, he lost his stepmother to the disease. In honor of her, he shot portraits of Ovarian cancer survivors engaging in their favorite activities – one woman plays tennis. Another plays with her children. In each portrait, one item is tinted teal, the color of the Ovarian Cancer National Alliance.
In honor of Ovarian Cancer Awareness month, which kicks off in September, Jaeger-LeCoultre will display some of these prints at two of its boutiques in Beverly Hills and South Coast Plaza in California on Sept. 8 and 9. For the seven days following the events, the watchmaker will donate 10 percent of sales to the Alliance, according to Luxury Daily.
In addition to the display and sales of the prints, Jaeger-LeCoultre is readying new teal straps, 5 for men and 5 for women, that will mimic the teal strap on the special edition Reverso it auctioned off in May. The Grande Reverso Lady Ultra Thin sold at The Alliance’s Annual Teal Gala to raise funds for The Alliance, and for each of the teal watches sold 10% will be donated to the Alliance.