All across Brazil, people are getting ready for the 2014 FIFA World Cup scheduled to start on June 12th. Tourists from all over the world will flock to the city of Rio De Janeiro to enjoy the local culture and celebrate the sport of soccer. To help celebrate the economic prosperity of Brazil and cater to affluent tourists visiting this world-renown vacation spot, Swiss watch maker Hublot has opened its first Latin American boutique in the city.
Hubot Honoring Brazilians’ Love For The Sport Of Soccer
Hublot is featuring 500 pieces of the Classic Fusion Aero Chronograph watch that has a satin-finished ceramic case polished to perfection. On the back of the case features a silhouette of the famous soccer player Edson Arantes do Nascimento, known to soccer fans as Pele, doing a mid-air kick as his signature also adorns the timepiece. A sapphire dial with transfers of yellow and silver powder completes the luxury look.
Choosing Pele was an easy decision for the Swiss watchmaker. Pele’s Brazilian heritage, his legacy as a soccer player and the 2014 World Cup being held in Rio De Janeiro only makes it fitting to have his likeness on these watches. In addition, Hublot is the offical timekeeper for the 2014 FIFA World Cup matches and Pele has become Hublot’s official ambassador to the FIFA World Cup games.
There is a large market for luxury watches in Brazil. The affluent in Latin America have been waiting for a boutique to open that offers such prestigious timepieces. With the grand opening of the Hublot store, hopefully other watchmakers will follow suit and recognize the economically prosperous consumers who live in Brazil. There is a ready market waiting for such an influx of luxury items.
Also, every year Brazil calls to tourists from around the world to stay in this major vacation destination. Introducing a one-of-a-kind watch exclusive to Rio De Janeiro will hold an attraction to these vacationers who are looking for a unique souvenir that will remind them of their stay in such a popular city.
Get Hublot’s Pele Timepiece While It Is Available
There are only going to be 500 watches available, and they are only being offered in the Latin American boutique located in the Fashion Mall in Rio De Janeiro in Brazil. While the store has opened before the start of the 2014 World Cup in June, they will officially introduce the brand to all Brazilians and tourists at the soccer matches to celebrate such an international event. They also hope to appeal to the tourists who will come to the 2016 Olympics that will also be held in Brazil.
Whether you are a Brazilian consumer or a tourist on vacation in Rio De Janeiro, you will want to check out this timepiece if you have a love for soccer. Hublot has posted photos of the Classic Fusion Aero Chronograph watch on their Facebook page. You can also celebrate Hublot’s introduction of its brand of luxury watches to Brazil at the coming FIFA World Cup by visiting Rio De Janeiro. Try on a watch that captures the city’s pride in its renown athletes.