Ralph Lauren has had a longstanding relationship with the US Olympic Committee. In 2008, the Ralph Lauren Olympic uniforms were manufactured in China when outsourcing wasn’t as big of a deal as it is today. This year, though, when the public found out about the manufacturing faux pas, Ralph Lauren was under a lot of scrutiny.
Shortly after the opening ceremony for the Olympics, Ralph Lauren released a very quiet response and apology explaining that this would never happen again:
“For more than 45 years, Ralph Lauren has built a brand that embodies the best of American quality and design rooted in the rich heritage of our country. We are honored to continue our longstanding relationship with the United States Olympic Committee in the 2014 Olympic Games by serving as an official outfitter of the U.S. Olympic and Paralympic teams. Ralph Lauren promises to lead the conversation within our industry and our government to address the issue to increase manufacturing in the United States. We have committed to producing the opening and closing ceremony Team USA uniforms in the United States that will be worn for the 2014 Olympic Games.”
Ralph Lauren was under pressure from as far up as Sen. Harry Reid and Rep. Nancy Pelosi.
Hopefully for the 2014 Olympic Games in Russia, the uniforms will be made on American Soil, creating American Jobs—and maybe with a little bit more American fashion insight.