Millennials ARE buying diamonds

Why Millenials ARE Buying Diamonds

By now, most people in the jewelry industry have heard about – and some even read – The Economist article. Tone-deaf and befuddling-ly obtuse as it may be, it sent a minor ripple of panic throughout the jewelry world. Why aren’t Millennials buying diamonds? Well before everyone goes full Chicken Little, we’d like to counter:…
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