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Watch your back: Luminox Watch Co. plans U.S expansion

Luminox released press statements on June 21st stating that they are planning to expand into the U.S market and in order to do so have hired various known figures in the watch industry. Among the hired staff is Dennis Biggane who now holds the position of national sales manager for north America and who has previous experience as vice president of sales at TAG Heuer. Also, Karen Birnie who was previously the director of communications at Dilithium Networks was hired as marketing manager and Hanna Shifs who has been with the company since 2010 was promoted to finance manager. With their new quality support team in the U.S Barry Cohen, co-founder of Luminox, stated that “Luminox is now sold worldwide in over 45 countries but the U.S. was our first, and still is, our largest market” (via jckonline).

Luminox is an American watch brand founded in 1989 by Barry Cohen and is known for its use of tritium inserts which provide the watches with a self-powered permanent glow and easy to read face is little or no light. Sixty-Percent of the company was purchased by Swiss brand Mondaine in 2006 allowing Luminox to have access to the European and Asian markets but now the company seems to be expanding deeper into America where it was originally rooted. Luminox also makes custom design watches for various military groups including the US Coast Guard, US Air Force, and a variety of other special forces and EMS teams worldwide. They became famous for their Navy SEALs’ watch design which Cohen created with Nick North who was appointed officer in charge of procurement for the Navy SEALs.

Specifications: (via Luminox)

    • Article number: A.1881.BO
    • Family: Land
    • Function: Chrono Alarm
    • Movement (technology): Quartz
    • Size of case diameter (mm): 47.00
    • Case material: Stainless Steel black brushed
    • Case Bezel: Fix
    • Case Back: Screwed
    • Crown: Security Screw-On
    • Crystal/Glass material: Sapphire glass anti reflective coating
    • Water resistance (m/ft/atm): 100 / 300 / 10
    • Strap/Bracelet material: Genuine Leather
    • Illumination: Night Vision Tubes (25 years)

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