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Buyer’s Market: Fine Jewelry & Luxury Watch Most Wanted List

With COVID-19 severely disrupting the current state of the market, unprecedented buying opportunities have presented themselves for those who have the means and discretionary income. The fine jewelry and luxury watch industry is one of particular interest. High-end jewelry and luxury watches have rapidly turned from an emotional investment to bonafide financial investment. Sellers are listing coveted items well below the typical market value. During these unknown times, you can purchase a fine piece of jewelry and a luxury Swiss watch you love at a price that you will love as much as, if not more than, the piece itself. When the market turns around and the prices rise back up, which it surely will, you’ll be especially happy you made the purchase. 

What kind of jewelry and watches are we talking about? Don’t be surprised to see jewelry and watches from brands like Rolex and Cartier selling for significantly less at independent jewelry stores, along with classic jewelry designs like diamond tennis bracelets and eternity rings from private label jewelers.

Before we show you some extraordinary deals and prices, let us explain how the current buyer’s market works. 

Is it a Buyer’s Market in the Luxury Jewelry & Watch Industry Right Now?

Yes, we haven’t seen a buyer’s market like this since the 2008 Great Recession. Back then, the jewelry market crashed worst than the economy as a whole. Are things similar right now? Only time will tell. However, it is clear that buyers have the advantage at the current time, meaning they are allowed to set the price in a negotiation. 

What is a Buyer’s Market?

Market demand for jewelry and watches is significantly lower right now as people are not spending on discretionary purchases, which all luxury items are obviously. Because of this, supply has risen (even with manufacturers shutting down production indefinitely) and sellers are in somewhat of a dire state. They need to sell to be able to sustain their business. Currently, most jewelry stores and designers are simply just trying to get by until things normalize. This has created a strong buyer’s market. 

Buyers are able to negotiate lower prices as sellers will likely accept anything within reason. 

One of the special things about luxury jewelry and watches compared to other luxury items is that jewelry and watches have intrinsic value. Moreover, a lot of collectible jewelry and watches rise in value. So this makes jewelry and watches a real investment.

We foresee the price of certain jewelry and watches rising in price quickly when the market starts to pick back up based on the fact that manufacturers of big designer jewelry and Swiss watch brands have ceased production for the time being. This will ultimately create a seller’s market, completely flipping the script on the current state of the jewelry and watch market. 

Overall, the point is, right now you will see deals that shock you, and we suggest jumping on it if you have the means. You likely won’t get better value for luxury items than you will right now. Although none of us can predict what the future holds, we feel it is a safe bet and smart investment to buy luxury Swiss watches and fine jewelry. Even in these uncertain times.

Is it morally right to take such good deals?

First of all, sellers are accepting deals that are still reasonable for them. And, they appreciate the business in a time when they need it most.

Second, if the tables were turned, which they often are, would a seller think twice about charging top dollar? We think not. It’s just how the market works. This is business as usual in a time when things are very unusual. 

Diamonds By Raymond Lee & Raymond Lee Jewelers: “We are allowing our customers to set the deal in negotiation” 

At Diamonds By Raymond Lee and Raymond Lee Jewelers, we are accepting all reasonable offers. We appreciate the support and we are glad to see our customers get great deals. After all, we are local, family-owned community-driven business. 

How long will this buyer’s market last? 

No one knows, so the time to make an investment in jewelry and watches that you want is now…


Scroll down to see Diamonds By Raymond Lee and Raymond Lee Jeweler’s smartest jewelry and watch investment opportunities to take advantage of during the buyer’s market created by the novel coronavirus in 2020. 

Cartier Love

The Cartier Love bracelet has been an icon of fashion since it was first introduced to the world back in 1969. Not only does this piece retain its value, but it appreciates over time. Old Cartier Love bracelets have risen in value and the new style ones are bound to do the same. It is a classic, highly coveted, valuable piece timeless appeal. 

Cartier Love Yellow Gold, Rose Gold, White Gold

There are other Cartier jewelry pieces and watches that make for a good investment as well. Iconic pieces with signatures are the best options. Cartier Love Rings, Trinity Rings, and Juste un Clou are a few that are very sought after and valuable.

Large Diamond Rings

Some people will say diamond rings are not an investment, and that they should be bought because you love them and want to wear them. While that is true, rings with big chunky diamonds are valuable. Stones over 2 carats (3-5 carats even more so) are quite valuable on the second-hand market, meaning they are good investments. So, if you buy a large diamond ring at a great price, you are getting an incredible value. The bigger the rock, the rarer it is…thus, the more valuable. If you are going to buy a diamond ring right now, we highly recommend spending a little more and getting a ring with a big rock. And it’s not just about white diamonds…

Large Yellow Diamond Rings

Fancy colored diamonds are more popular than ever right now, and the trend is only continuing to grow. People like to be different. Fancy yellow diamonds are of the highest priority. If you get a large yellow diamond ring, you can expect that rock to continue to grow in value. Of course, we are talking 2+ carats. This is real intrinsic value. Unfortunately, smaller yellow diamond rings below one carat don’t have this effect. Nevertheless, if this is purely a purchase for you to wear and enjoy, then a yellow diamond ring of any size is a smart buy as the price is better than we’ve ever seen it.

Emeralds Rings

Precious gemstones are in a similar boat as fancy colored diamonds, except their boat is even bigger. Precious gemstones like emeralds have immensely risen in value over the last decade, and it’s clearly not going to stop or drop. People covet precious gemstones more than ever, and that’s saying a lot as they have been used as a form of currency for hundreds of years.

Right now, if you can land a good price on an emerald ring, you will have an investment that you can wear on your finger. An heirloom that your grandkids will cherish as will their grandkids. 

Sapphire Rings

It’s all about emeralds and sapphires these days. Sapphires have even more interest than emeralds, although it is pretty neck and neck. Sapphire rings are selling for exorbitant prices at auctions…that is, up until COVID-19 brought everything to a halt. If you find a ring with a nice quality sapphire at a great deal, you better believe you are making a smart purchase. Sapphires have been trending up for centuries, and in the last decade, to a significant degree.

Diamonds Tennis Bracelet, Diamond Tennis Necklaces & Eternity Rings 

These are three types of jewelry that have perennial popularity and are always valuable, especially if the rocks are sizable. Diamond tennis bracelets and necklaces and eternity rings have been around for decades and they have been women’s dream pieces since the beginning. It’s understandable, they are pieces that are literally covered in diamonds. Plus, the meaning behind them is beautiful – eternal love & life. 

If there was ever a time to get a diamond tennis bracelet, tennis necklace, or eternity ring, it is now. These are three styles you will never, EVER regret buying. 

Note: There are so many options in terms of diamond shapes and sizes, and of course, you can choose from rose gold, yellow gold, or white gold. This allows you to be uniquely you. 

Cuban Link Chains & Bracelets

If you’ve had your eye on a Cuban Link Chain or Bracelet, as most of us South Floridians do, right now is a great time to pull the trigger, pending you have the funds. This is a style that came into existence in the 70s and it has always been popular, more so in waves, but you can guarantee this style is everlasting like the rest of the jewelry in this “Most Wanted” list. 

Patek Philippe 5167A Aquanaut Stainless Steel Wrist Watch

If you are a fan of Patek Philippe, then you are probably seeing the Aquanaut being talked about everywhere. It’s the little brother of the Nautilus that everybody wants.

Rolex 326934 Sky-Dweller Stainless Steel Blue Dial Watch

Probably the most sought after new Rolex at the moment. Not only is it Rolex’s newest creation, it is also their most complicated, and in our opinion, most versatile in style. 

Yellow Gold Rolex Submariner 116618 Ceramic Bezel Men’s Watch

The yellow gold Rolex Submariner blue dial, blue bezel is the flashiest of all Subs and also one of the most coveted. For those who like gold watches, it is the pinnacle of luxury watches.

The one featured here is the new style YG Submariner. We also have some vintage YG Subs: Reference 16618, 16808, and 1680.

Patek Philippe Nautilus Blue Dial Mens Watch 5740/1G-001

The most expensive watch on this list, the white gold Patek Nautilus Perpetual Calendar 5740/1G-001 is pure fire. This is a dream watch for most men and pretty much any watch collector.

Contact us for special pricing. 

Rolex 116610LV Submariner Green Dial Ceramic Green Bezel Watch

The Rolex Hulk is a great investment so we had to put it on this list, seeing as we have one in excellent condition too. This watch has been in high demand since day one. 

Rolex 218239 Day Date II Presidential Black Concentric Arabic Dial Watch

The Rolex Day-Date II with an all-black Arabic numeral dial is a modern luxury and style at its finest. If you want a dress watch that doubles as a fantastic casual timepiece, this is a superb choice. 

Audemars Piguet 18K Rose Gold Royal Oak Watch

At a time when gold is the currency everyone wants, why not get it in the form of one of the best watches the world has ever known. The AP Royal Oak Offshore Brick (because this thing weighs a brick) is an exquisite watch and an excellent investment. 

Other great Luxury Swiss watch Investments:

Franck Muller Color Dreams

Rolex Explorer II 16570 Black Dial Stainless Steel Watch

Cartier Ballon Bleu

Rolex Milgauss 116400GV Green Glass Anniversary Edition Watch

Rolex 116610Ln Submariner Black Ceramic Bezel And Black Dial Watch

How to Buy Jewelry and Watches From Diamonds By Raymond Lee?

At the current time, our showroom is closed to the public, so we have two easy options.

Online Purchases & Delivery: You can buy from us online or give us a call and we can process payment that way then ship your items out the same day. Shipping times have not been affected and items shipped are fully insured. 

Note: We can also do virtual consultation and tours if you want to see what we have in our showroom right from your home. 

Curbside Pick Up: We are offering Curbside Pickups for customers who want to pick up their item(s) immediately. If you are interested in this, you can call us or purchase online and request a curbside pickup. Curbside pickups are made at predetermined times to ensure no other customers arrive at the same time. Our customer’s safety is top priority.

Everything is disinfected so packages are entirely safe. Again, we take our customer’s health very seriously. 

Contact us if you have any questions.

Let us know what watches and jewelry you want to make an investment in via the comments below!

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